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The “Cookie-Dough” Analogy

This is a great metaphor that I came up with that applies to most high tech products, and could certainly make the a point to all...

How I Know I Am An Economist

In 1983, I flew to Manila, capital of the Philippines, while returning from a Citibank planning session in Hong Kong. After transferring...

Employee Engagement

The targeted audience is business leaders in mid-market firms (~200 – 2,000 team members). by Rob Eskridge Employee engagement begins...

Dad Invented the Turkey Roast

When I was a boy, we lived in St. Louis, where Dad worked for the Ralston Purina Company. They had just forward integrated from selling...

Be Careful Who You Partner With

Does your brand positioning match well with the partner’s brand? Similar target markets? Complementary emotional response from both...

Long Range Planning

Last week was a long range planning week. As a corporate board, we approved long term financing for an acquisition. We led our hospital...

Strategic Crossroads Issues Example

When it’s time to update your strategic plan, get started by identifying the Crossroads Issues. They’re the business issues that demand...

How to Sell A Business

What a classic business owner’s decision: COO to OWNER: “Our sales are hanging in there but not growing. Tariffs are cutting into our...

A/B Testing

Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced...